A Light sense of humour:
From the infamous brewery that brought us PISS Beer has emanated a lighter brew with a similar sense of humour.
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"We used to joke about doing a Light Beer and calling it PISS WEAK but in the end it was too good a name to ignore. People were calling up wanting to know if the rumour was true and where they could buy some." says Chris Hodges, manager of the PI55 Beer Co. Developed at popular Melbourne watering hole, The Great Britain Hotel, both PISS and PISS WEAK target the same 18 - 30 y.o. market that brewing giant Lion Nathan has recently spent millions of dollars trying to impress. |
And while PISS is making its overseas debut in London in October, PISS WEAK continues the company's tradition of irreverence at home.
"Our observation is that people don't really care for beer wars. At the end of the day our customers want to have fun and that is the message we are trying to convey with our beers".
Yeah...but will we still be smiling after we drink it?
Once again I am happy to report that the this is not just a beer with a pretty name. PISS WEAK is anything but that WEAK when it comes to taste. The naturally brewed beer which utilises aromatic hops to achieve a full flavoured taste is smooth in body and rich in aroma. PISS WEAK comes in clear 330ml bottles and at 2.5%/Vol. equating to just 0.7 standard drinks per bottle. So now not only can you enjoy a beer that is PISS WEAK but you can do it responsibly.
Food For Thought:
Like its stable mate, PISS, you are sure to generate conversation when you present PISS WEAK at your next dinner party or BBQ. Unlike a lot of the mainstream light beers PISS WEAK's full body and malt flavours can lend the brew towards more tangible flavours rather than the general before meal aperitif. The sweet malt flavour also makes Piss a good beer to enjoy at the end of the meal with dried fruits and sweets. This beer is a low alcohol drink without the sacrifice of flavour.
Take a break from drinking like the author of this article did - Read why and how in his book Between Drinks: Escape the Routine, Take Control and Join the Clear Thinkers
